Consumer Behaviour HENT DANSK Pdf gratis [ePUB/MOBI]

Consumer Behaviour af S ren Askegaard

Consumer Behaviour

Sprog: Dansk

Hent | Læse bøger

Publikationer: 10/2015
ISBN: 0900545918294
Sider: 229
Dimensioner: 3.3 mb
Læse Online:1112
Hent bøger:1004

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon Gary J. Bamossy Sren T. Askegaard and Margaret K. Hogg Now in its sixth edition Consumer Behaviour: A European Perspective provides a fully comprehensive lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master’s students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption emerging technologies social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book’s website at the authors Michael R. Solomon Ph.D. joined the Haub School of Business at Saint Josephs University in Philadelphia as Professor of Marketing in 2006 where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School The University of Manchester. In addition to this book he is also the co-author of the widely used textbook Marketing: Real People Real Decisions. Gary J. Bamossy Ph.D. is Clinical Professor of Marketing at the McDonough School of Business Georgetown University in Washington D.C. Sren Askegaard Ph.D. is Professor of Marketing at the University of Southern Denmark Odense. Margaret K. Hogg Ph.D. is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

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